I got an interesting email the other day. It was a survey from Disney Movie Rewards and it looks like they are thinking of expanding the program. There were questions about other 'loyalty' programs and a question or two about what I'd like to see introduced in the way of earning rewards - including the purchase of theme park tickets among other things. The most interesting part of the survey for me though, was the one that asked what I would like to see offered if there was to be a disneystore.com.au. I hope this is an indication of something already in the works!
BTW, I think anybody can take the survey at disneymovierewards.com.au under 'promotions', if you want to take a look. It only took me about 10 minutes to complete.