Disney falls short of second year projections

[Loomis]

Several sources report that Hong Kong Disneyland's second year figures are even more disappointing than the shortfall last year.

http://news.hkdlsource.com/story/191

This morning, the South China Morning Post reported that "Hong Kong Disneyland is expected to struggle to achieve an attendance of 4 million in its second year of business, well below its first-year performance of 5.2 million".

Although it is not yet September, the official second anniversary date for the theme park, current attendance figures do not look like they are going to break targets. "With a daily average of less than 11,000 people, or about 33 per cent of the park's 34,000 visitor capacity, it is far from meeting its second year target of at least 5.4 million visitors... One of the main reasons for falling attendance is that Disney has been unable to attract a sufficient number of visitors from mainland China. Disney expert Dennis Speigel, president of the United States based consultant International Theme Park Services, said the number of visitors to Hong Kong Disneyland should be around 6 million by now. 'I don't think they have their finger on the pulse of the mainland market,' Speigel said" (Source: Monsters & Critics)