Down Under Disneyana Australian Disney Forum

If anyone is interested in the technology and psychology of the Magic Bands, then I highly recommend reading the article published today in Wired:
http://www.wired.com/2015/03/disney-magicband/

It has some fascinating insights into its conception, trials, and future.

Very interesting article... and a little scary that we're being so steered and monitored... for our own good of course

and a little scary that we're being so steered and monitored...

Yes - it is quite amazing how manipulated we are while at WDW!

It is interesting how they draw comparisons with WDW to the broader community and what companies like Google, Apple and Facebook are trying to do on a mass-scale. I can see how these IT companies would look at WDW as the perfect closed-system example of consumer manipulation through digital technology and how they could learn lessons from that for the wider-world...There is definitely a doctorate or two in there somewhere if you wanted to study it!

There is definitely a doctorate or two in there somewhere if you wanted to study it!

absolutely... and I think many other companies will follow suit quite quickly once they see it proven to supply the type of data that will increase sales